Upfronts: Major Networks Face Severe Pressure on Ad Prices
Starting next week, advertisers are bound to hear some exciting things about TV. Fox is likely to talk about “Empire,” the music industry drama phenomenon. NBC may have something to say about a live...
View ArticleMedia Executive Compensation Hit All Time High In 2014
Everyone from Ted Cruz to Elizabeth Warren agrees: The widening income disparities between the super rich and everyone else threaten the health of the economy and the political system. But Big Media...
View ArticleComparing the NFL’s YouTube and Facebook Video Strategies
Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which...
View ArticleHow the biggest hit in TV history predicted the death of TV
The recent announcement that American Idol is coming to an end, once appointment viewing for tens of millions of Americans, has been met with a collective gasp of “finally” on the Internet. Although...
View ArticleWhat an OTT Future Means for Brands
If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the...
View ArticleHow Network Television Is Facing the Future
The status of network television as the medium’s dominant form has long been in decline. With the rise of cable television, the Internet, and streaming services, the mono-cultural reach of the “big...
View ArticleDirecTV Adding Apple Watch App for Your DVR
DirecTV is the latest company to announce that it will be releasing support for the Apple Watch, which it claims will bring new levels of integration to the user experience. Previously DirecTV had...
View ArticleVerizon Pursues OTT Dream With $4.4B AOL Buy
Verizon will make a tender offer of US$4.4 billion for AOL, the companies announced Tuesday. AOL will become a wholly owned subsidiary of Verizon upon completion of the merger agreement this summer....
View ArticleConsumers want à la carte TV, but big online bundles likely
According to a new survey of US adults, 77% would prefer to assemble their own bundles of TV channels. Sky and CBS Interactive believe they’ll get it in the short term, but that re-aggregation into big...
View ArticleNetflix Tops $600 a Share, Said to Be in Talks to Enter China
Netflix Inc. rose above $600 a share for the first time after it was reported to be in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into China’s...
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